A never wrinkle shirt you say? Hellz to the yeah! This is quite possible the best invention since the iron. The makers of this shirt combined wool with technology and wore this shirt for 100 consecutive days and at the end the shirt was as wrinkle free and fragrantly fresh as day 1. This was obviously just to prove a point but having one of these shirts in your car boot for emergencies is well worth the investment. They also look like an ordinary fine quality cotton shirt. For now these are for men only. sorry ladies.